price point for an offering can stimulate demand. Last week we looked at ways to overcome inconveniences that retard customer use. Even in very mature markets, most people will not have tried alternative offerings recently . . . if ever. As an example, I have many friends who describe the joys of an Apple Mac computer. Yet, I’ve never so much as looked at the screen of one. This is true despite having been a shareholder in Apple at its IPO and having employed Apple computers before the Mac and…
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