right now to stop the negative impact that bad communications are having on its reputation. The negativity must be stopped and a more positive vibe focused upon. Electrico needs to be well recognised in the market, what we face, is getting our audiences to view, hear and understand our key messages, in the best effective way within on our budget. This communication plan looks at those questions and shows answers by recommending a mass media plan. The key messages we must get across are, competitive…
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