Rose Only Contents Introduction 3 Firm Vision Statement 4 Roses Only Vision statement 4 Reformulated Vision Statement 4 Mission statement 4 Roses Only Mission Statement 5 Reformulated Mission Statement 5 Internal Environmental Analysis 5 SWOT Analysis 5 External Analysis 10 Industry Attractiveness: Porter's Five Forces Model 10 Macro-Environmental Trend Analysis 12 Competitor Analysis 15 The Marketplace 17 Market Segments: 17 Target market segmentation variables 21…
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