Harvard Business Review Volume 82, Issue 10, October 2004, pages 76-84. ISSN 0017-8012 STRATEG by W. Chan Kim and Renee Mauborgne 76 A stilt walker, and fire-eater, Guy Laliberte is now CEO of one of Canada's largest cultural exports, Cirque du Solei\. FOW1ded in 1984 by a group of street perfonners, Cirque has staged dozens of productions seen by some 40 million people in 90 cities around the world. In 20 years, Cirque has achieved revenues that Ringling Bros. and Barnum & Bailey-the world's…
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