Abstract It is noticeable how digital graphic advertisements are invading and popping up anywhere in the internet. Due to the smart creation of these types of advertisement which contain effective aspects including the story for video ads, color of graphic, and animation, published on appropriate websites, online users find these ads very fascinating. This paper aims to show that these attributions of digital graphic advertisements build positive perceptions of BA Communication students of De La Salle Lipa. Additionally, the mentioned students find these advertisements effective in their brand recall and choice of products.
Introduction
For the past years, the internet has invaded and created a great influence most specifically in the field of seeking information and having communication. Among the branches in the society and economy that the internet had swayed is the advertising medium. There are numerous advertisements that pop up and are displayed in different websites that people are visiting. It is noticeable how the advancement of the internet paved way for digital graphic advertisements became
Future marketers and ad makers who are the communication students must know the new trend in the advertising industry in order to think and create effective ads. Time has been continuously changing the vogue of advertising and it is important that future innovators and communicators identify this new notion and concept of marketing and branding in the developing world nowadays and for the imminent times. Meanwhile, for the previous years, there were several researches that tackled about the effectiveness of digital graphic advertisements in the side of consumers and the research article entitled Delivering Branding Value through High Impact Digital Advertising, of Baron (n.d) is the framework of this