analysis will be based on the scheme called strategic planning, that firms themselves use to formulate and evaluate their strategies. The company that will be analyzed is the Italian luxury sports cars manufacturer Ferrari S.p.A.. “The company’s story officially began in 1947 when the first Ferrari emerged from the historic factory entrance on Via Abetone Inferiore in Maranello. The 125 S, as it was known, embodied the passion and determination of the company’s founder” (Ferrari.com, 2015). The first step…
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