External Environmental Analysis
We chose Kellogg’s cereal category because
Kellogg’s has over 100 years history and we have14 kinds of breakfast cereal products. Our products sell to 180 countries across the world. Our mission is still to provide you and your family with better breakfasts that lead to better days, and now you eat flake corn is the same way W.K. did back in 1898. It just tastes better that way. Kellogg’s cereal provides a variety of nutrition’s cereals that deliver the benefits of grains, and provide important nutrients like iron, B vitamins, zinc and fibre. Impact statement | Action Plan | Economics: * Unemployment nationally 10%Recession started in 2008; unemployment is high in record in Canada now. People
| Competition: * We need make a discount by giving coupon on our product package and online coupon. buy more to get free box cereal. * For supporting Canadian economic, people should buy cereal that made in Canada. Promotion on TV, tell people that national brand are healthier and to support local economy. | Demographic: * Baby Boomers are more health conscious than previous generationsThey choice foods depend by the nutrition facts * Baby Boomers working longer, having higher disposable income and limited technical skill | Demographic: * Kellogg’s cereal provide a variety of nutrition’s cereals that deliver the benefits of grains, and provide important nutrients like iron, B vitamins, zinc and fiber. Kellogg’s is the best breakfast cereal. For you own good, it is worthy to eat every day. One of our target population groups is Baby Boomer, they have disposable income, and they are conscious of healthy eating than their parents. They don’t want to get diabetes and high cholesterol problem like their parents got. Cereal contains high fiber and iron B vitamins are just as you daily need. * We will create new type of cereal for Baby boomers only, price will set higher because they can afford the higher price. | Impact statement | Action Plan | Technology: * Technology driving everything we doMore and more people to use