signature recipes. The flagship Budweiser brand beer has won multiple awards all over the world, and new brands are proving to be winners as well (Anheuser-Busch, 2013). In addition to the Budweiser family of beers, Anheuser-Busch markets Corona, Stella-Artois, and Michelob, among many others. Currently, Anheuser-Busch has a net income of 9.1 billion dollars with 44.6 billion dollars in annual sales and a market cap of 180.8 billion (NYSE, 2014). The beer industry is full of competing breweries that…
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