Paragraph 1 The general feelings for the teams was that they were generally very thankful for the strong support that their fans had shown to them. With that, they were able to achieve this far in the league. As part of their promotional deal in 2010, they adopted institutional advertising as well as maintained good public relations with their fans. The teams gave special thanks to them for being loyal and this decided to reward them but giving away freebies with the team’s logo on it. By doing so, they have managed to built up a sold brand equity as well as a sturdy fan base. This has attracted more customers to buy their tickets. Last but not least, loyal fans are like loyal customers, they are essential for repeat ticket sales and regular viewing.

Paragraph 2 As the promotional manager, I would come out with a simple yet unique promotional deal that no other team have thought of. Before coming up with the promotions, I have to factor in the promotional budget, such as the percentage sales, competitive parity and objective-task-method. Once that has been settled, I would start to develop the promotion. The promotion would offer few lucky loyal supporters of the team to follow them on a 4-day tour. This is an additional promotion apart from the regular goodies that we usually give away. This would happen the team is playing at the semi-final of the baseball league. Leading on, a random draw of the tickets will be done on that day and 3 lucky winner would then go on