strategy in this paper is to take the broader view and to seek the fullest possible picture of the academic literature on the art-market relationship. This is in line with the “fresh approach” to arts marketing advocated by O’Reilly and Kerrigan (2010, p. 3) and with Rentschler and Shilbury’s view (2008) of arts management as a field which “does not fit neatly within management, marketing, sociology, aesthetics, economics or law, but is a multidisciplinary profession drawing on these and other fields as…
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