MARKETING STRATEGY AND EVAULATING THE CONTEMPORARY CHALLENGE IN MARKETING EFFECTIVNESS: A case study of Tikur Abay Transport Share Company By: Belay Getachew A senior essay submitted to St. Mary’s University College in partial fulfillment of the requirements for the degree of Management in Distance Education Division July 2009 Addis Ababa Chapter One Introduction 1. Back ground In present competitive world and business environment things would not move…
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