to cater for increasing consumer demand for 'convenience' in their shopping habits. • Significant potential remains for increasing the household penetration of many added-value foods and newer product segments: for example, fresh soups, pour-over sauces, and takeaway foods that are freshly prepared in supermarkets. • The penetration of online grocery shopping, which offers convenience and saves time, is expected to increase, as more people gain access to the Internet (and broadband, in particular)…
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