years. Starbucks runs coffeeshops, and therefore is beholden to a number of different trends. First is the rise of economies elsewhere around the world, in particular the BRIC countries. The second trend is climate change. The third trend is the rapid pace of technological change, in particular mobile and the post-mobile Internet of things. A fourth trend is maturation of the domestic market, and a fifth trend for Starbucks is ongoing attempts by competitors to win back market share that they have…
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