Fashion for the next Generation: A case study on kids branded clothes” Bhavna Sharma, Research Scholar & Dr. Parul Khanna, Research Supervisor Singhania University Introduction: "RUFF KIDS" is the largest selling kids wear brand in India today and the success has been achieved in a very short span. This is a symbol of consumer confidence, trust & loyalty to the brand, thus making it a brand earning many laurels from its value consumers. Being the trend setters in kids wears segment…
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