Athleta In this case, the management team of Athleta wanted to raise money for its growth plans. There are three choices: venture capital; angel investors; and commercial banks. In my opinion, the company should first turn to commercial banks, negotiating credit lines with one or several different commercial banks in order to finance the company’s growing inventory. It could buy them enough time to raise the Series E from other sources; then, they should improve its business model and plan to attract…
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