December8, 2014
CWE/Fall 2014
Class: Antropology
Professor: Dr. William Askin
Daby Fernandez
Summary and reaction to the video killing us softly
Killing us softly is a documentary that narrates how the media and the different companies tried to persuade customers to buy their products using inappropriate techniques such as: Sex, domestic violence and denigration to both women and men and also children. The worst scenario is that regardless the complaints against these ‘poor advertisement’ the problem continues, probably not in an obvious way, but in an abstract style to continue this inappropriate tactic of selling products.
When the guest speaker was talking besides her tremendous sense of humor, It kind of hurts so much when I saw that even children are victims of this ‘poor advertisement’ for profit. Women and men are also being an object here, but when it comes to children it hurts more because of their innocence and their naïve thinking or mentality. One of the advertisements that really touched me was the one where this young model(Teenager)was posing for Calvin Klein and the photographer told her to unbutton her pants more. That could be one of thousands that go thru the same kind of sexual harassment. This is probably a problem that many nations have, but regardless the ‘demand’ for certain products people as consumers need to raise their voices against this ‘poor advertisement’ that at the end of the day is only denigrating women, men and children. The problematic
Related Documents: Documentary Killing It Softly Essay
toe. The problem with the way society views women is that they only focus on the physical traits of a women. We have to constantly keep up with this image of something that simply does not exist. It has been proven in Jean Kilbourne's, Killing Us Softly 4, a documentary about the image of women in advertisement, that the perfect woman does not exist on this planet. In her video, she talks about how model industries would photo shop and combine four different women to make one perfect one. This is false…