PRESS RELEASE
Kentaro brings Jack Wolfskin to Emirates Cup
London (27.07.2010) – Kentaro is delighted to announce that Jack Wolfskin will be the official presenting sponsor of the 2010 Emirates Cup. The Germany-based outdoor equipment specialists will have significant exposure on the LED inventory as well as additional presence in and around the Emirates Stadium when hosts
Arsenal, AC Milan, Celtic FC and Olympique Lyon lock horns in one of football´s foremost pre-season tournaments on July 31 / August 1. “We are delighted to provide Jack Wolfskin with the perfect sponsorship opportunity to kick-start their expansion into the UK market,” said Stefan Fueg, Kentaro´s Global Head of
Sponsorship. “The Emirates Cup Presenting Sponsorship Package guarantees unique exposure and will further boost Jack Wolfskin´s brand awareness in the
United Kingdom and all over the world.”

Jack Wolfskin is among the leading global providers of functional outdoor clothing, footwear and equipment in Europe and the largest franchiser in the German specialist sports retail market. There are more than 300 franchise stores and 2,400 sales locations throughout Europe and Asia. In August, the company will open
London’s first Jack Wolfskin store in Westfield. “As we will keep making consistent and increased investments in raising our brand recognition, the initial partnership with the Emirates Cup plays an important role in promoting the Jack Wolfskin brand in the UK,” said Manfred Hell, Managing Director of Jack Wolfskin GmbH & Co.
KGaA.

EMIRATES CUP
July 31
Celtic FC v Olympique Lyon
Kick-off: 14:00 BST, 15:00 CEST
Arsenal FC v AC Milan
Kick-off: 16:20 BST, 17:20 CEST
August 1
AC Milan v Olympique Lyon
Kick-off: 14:00 BST, 15:00 CEST
Arsenal FC v Celtic FC
Kick-off: 16:20 BST, 17:20 CEST
About Kentaro:
Specialising in the global marketing of national football federations, leagues and clubs, Kentaro´s core business is the international acquisition and distribution of premium broadcast rights. Kentaro has marketed the TV rights for over 250 matches in the build-up to the FIFA World Cup 2010, including 90% of the South American qualifiers. More than 25 federations - including England, the Republic of Ireland and the USA - rely on Kentaro’s unique network and management skills, as do countless top club sides such as Arsenal FC, Chelsea FC and
Liverpool FC. Headquartered in Switzerland with branch offices in