2013 Annual Report

2013

(

Union

2012 (1)

(2)

(Billion Units)

($ Millions)

2013

2012

185.1

2013

($ Millions)

198.0

2012

2013

2012

(2)

(Billion Units)

($ Millions)

2013

2012

296.5

2013

($ Millions)

303.8

2012

2013

2012

(2)

(Billion Units)

($ Millions)

2013

2012

301.3

2013

($ Millions)

326.6

2012

2013

2012

(2)

(Billion Units)

($ Millions)

2013

(1)

2012

97.3

98.6

2013

Excludes excise taxes on products.

(2)

Contents
1 Letter to Shareholders
4 Marlboro: The World’s Favorite Cigarette Brand

($ Millions)

2012

2013

2012

Marlboro

Marlboro

Marlboro the Philippines.
Parliament
L&M

investment and expect that our share should ever Recessed Filter
Hybrid

Parliament

Marlboro and Fortune. While recent developments

Marlboro ever achieved.

1

Six Consecutive
Dividend Increases
Since the Spin-Off

+104.3%

$3.76

$1.84

2008

2013

2011-2013 Total
Shareholder
Return – US$

Six Consecutive
Dividend Increases includes the major American tobacco companies
Since the Spin-Off

+104.3%

67.7%

$3.76

56.8%

35.0%

$1.84 per share.
FTSE
100

2

S&P
500

PMI

this phenomenon. We remain committed to
2008

2013

(1)

(2)

(2)

to their commercialization.

(2)

companies to be a carbon disclosure leader. We

(3)
(2)

(1)
(2)
(3)

3

Marlboro:
The World’s Favorite Cigarette Brand
Marlboro
Marlboro remains the preeminent premium
Marlboro brand architecture is a

Marlboro

Marlboro
Marlboro

Marlboro:
Regional Share Growth*
■ European Union
■ Eastern Europe,

Middle East & Africa
■ Asia**
■ Latin America
& Canada

18.6%

Marlboro Touch:

Marlboro Advance

Marlboro

Marlboro

Marlboro Touch

Marlboro Touch
Marlboro

Marlboro

19.0%

Recessed Filter

taste and less odor.

2012

2013

7.0%

7.1%

2012

2013

Marlboro Premium Black

Marlboro W-Burst
Marlboro Kretek Mint

5.2%

Marlboro

5.3%

Marlboro taste sensations.

2012

2013

taste sensation.

14.6%

15.0%

2012

2013

**Source: PMI estimates
**Excluding the People’s Republic
**of China and the Philippines

4

enhance our participation in the local
Marlboro and L&M

tobacco business.
Mexico: PMI Market
Share 2013*
(2013 Industry Volume*
34.6 billion units)

73.5%

*Source: PMI estimates
Marlboro Parliament L&M and Bond Street
Optima and Apollo-Soyuz. Most

5

€500

Platform 1

Platform 2

Platform 3

Platform 4

features an electronic holder that heats tobacco rather than burning it, thereby creating a nicotinecontaining aerosol with significantly fewer harmful constituents compared to cigarette smoke.(1) uses a pressed carbon heat source that, once ignited, heats the tobacco without burning it, to generate a nicotine-containing aerosol. It reduces harmful constituents similar to Platform 1.(1)

is based on technology that PMI acquired in
2011. It uses a chemical process to create a nicotinecontaining aerosol.
The product is still under development.

is an e-cigarette – a battery powered device that produces an aerosol by vaporizing a nicotine solution.

(1)

plant is expected to reach up to 30 billion units
6

volunteered to assist thousands

tion Philippines Inc. and local tions such as the Philippine
Red Cross to help restore livelihoods and rebuild the

tonnes

The 2020 goal that
2

emissions

emissions converted to CO2

7

3

Lucio A. Noto

Mathis Cabiallavetta

1

J. Dudley