exports to China is wine as it characterises the fourth largest wine exporting nation (Australian wine and Branding Corporation 2009, paras 1). China provides a marketable and competitive opportunity for Australian wine corporations as it is a growing economy with an emerging market for wine. The emergence of wine is evident by research by Australian government on the “Australian Wine and Brandy Corporation” that red wine is favoured with 94% of consumers. Some of the main initiators of the development…
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