is designed to collect specific information to help move the project to the next step or decision point. Stage-gate market research process follows: Stage 0 – Idea Discovery: Pre-work designed to discover new opportunities and ideas. Stage 1 – Scoping: Quick, cheap preliminary investigation of the project. Stage 2 – Build the Business Case: Detailed primary investigation and research both market and technical leading to a Business case, also involves product definition and justification and…
Words 1299 - Pages 6