The Walt Disney Company is one of the largest media and entertainment corporations in the world, with operations covering four key businesses: Media Networks, Studio Entertainment, Parks and Resorts, Consumer Products. The company primarily operates in North America, Europe, Asia Pacific and Latin America. It is headquartered in Burbank, California and employs about 144,000 people. (The Walt Disney Company,2012) This report is going to elaborate the SWOT analysis of the Walt Disney Company and some…
Words 1526 - Pages 7