Conclusion………………………………………………………………....pg.14 References………………………………………………………………….pg.15 Appendices…………………………………………………………………pg.16 Executive Summary Philips Research is one of the world's largest corporate research organizations. They develop new technologies and investigate potential growth areas for Philips. Their belief is that every innovation should start with understanding the world around us. To improve the quality of people's lives, they make a point of finding out what drives them, the dilemmas…
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