Introduction Phase (SA) - Early adopters, slow market growth, price is high, market size is small, few if any competitors, non-price competition, differentiation strategy and the objective is to achieve market acceptance. Growth phase - Early majority, high market growth, falling price, market size is larger, many competitors, non-price competition, differentiation strategy and the objective is to stake out a strong strategic position. Maturity phase - Late majority, none to moderate growth, low price…
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