expectancy. Geographic segmentation According to Armstrong and Kotler (2007),geographic segmentation calls for dividing the market into different geographical units such as nation,regions,states,counties,cities. Psychographic segmentation According to Dale (2005),with this type of segmentation,consumers are categorised according to personality types,lifestyle and motivation. Behavioural segmentation According to Armstrong and Kotler (2007),behavioural segmentation divides buyers into…
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