will understand the importance of change that a new business needs to adapt as it grows into an effective organization (Mitzberg, Lampel, Quinn, & Ghoshal, 2003) In order for iParty LLC, a small event planning company, to remain viable and have an advantage over competitors, iParty LLC must strategically change their mission to stand out and appear unique within the event industry. This paper will focus on several key areas of change including; sense of urgency, potential barriers to change, change…
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