Pharmaceutical Innovation Thomas H. Burger, Eli Lilly and Company, Indianapolis, IN Michael S. Lajiness, Eli Lilly and Company, Indianapolis, IN ABSTRACT Technology is one of the most important factors that will influence which pharmaceutical companies prevail in the information age. Effective, efficient and timely implementation of tools that speed information delivery is a primary driver of competitive advantage. However, difficulty often arises in determining how to adopt tools and integrate…
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