our research on the effects of mergers on the customer. In order to understand the effects of the merger, we have focused our analysis on understanding the change in competition, network configuration and routes, ticket prices, number of servicing airports, quality and performance of airlines. We applied these variables to the industry structure to study the pre and post merger of Delta-Northwest and United-Continental airlines. Through our analysis, we were able to prove that the mergers had more…
Words 3393 - Pages 14