Culture Paper GBM 380 August 4, 2014 Understanding and respecting the culture of an individual or country is important for a person or business that aspires to be successful. Culture can be defined as the norms based on attitudes, values, and beliefs of a group of people (International Business, 2007). Other elements of culture include language, traditions, ceremonies, arts, etiquette, and body language. These elements affect business development in several ways. When doing business with others…
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