CHAPTER 13 MARKETING: the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large EVOLUTION OF MARKETING The evolution of marketing in the U.S. involved 4 eras: 1) Production era- produce what you can because market is limitless 2) Selling Era- after mass production, the focus turned from production to persuasion 3) Marketing Concept Era- after WW2 a consumer spending…
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