focus on reducing operating costs, without sacrificing the customer experience. The levers that a retailer can use to optimize performance include: price, promotion, markdown, assortment, space, allocation and replenishment. Data-driven decision making is key to successful decisions regarding all of these levers. In the future, firms will need to continue to be cost effective but increasingly will need to focus on using data to drive revenue by better understanding their customers’ needs. Increasingly…
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