store in the world that has traded under its original name behind Hudson's Bay. David Jones Ltd encompasses a huge range of activities, it sells over 1000’s of brands and tens of thousands of products and resources, including fashion, beauty, home, electrical and fine food and wine. For a number of years, prior to launching its online platform in 2013, David Jones experienced numerous challenges incorporating online shopping into its business. Myer is its biggest Australian competitor and had a better…
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