Case One: Charlie Jones, a fireman for Boulder County, Colorado, saw an ad for the vacation of his dreams in the local, “Boulder County Gazette.” The ad read, “Seven days at the wonderful luxury Windell resort, ‘Cabo Mar,’ $1200 per person, all inclusive.” The ad featured a picture of the front of the hotel with a person receiving a massage by the pool superimposed over the hotel façade. The ad went on to say how the hotel was located on the beach at Cabo San Lucas, Mexico and in a wonderful…
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