Assignment 1 - Customer Relationship Management CRM, CMR & VRM Tori Wright Professor: Connie Ruohomaki MRKT 395 7980 Managing Customer Relationships Customer & Vendor Relationship Management Customer Relationship Management according to Edenberg is “an operational, transactional approach to customer management that was focused around the customer-facing departments—sales, marketing, and customer service.” Customer relationship management is also a program that has been externally facing…
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