"Culture is communication and communication is culture."

Every culture around the world has a unique language. This language is made up of ideals, values, beliefs, traditions, and further attributes that constitute the essence of one’s ways of communication. Understanding how a culture communicates will, not only, allow people to convey a message to one another the way it was intended, but it will also help individuals to find identity in the differences and commonalities of the numerous cultures. The miscommunication or ignorance of a cultural group can cause segregation, division and, even war.

In looking at culture and communication, undoubtedly, the written and spoken language is one of the most obvious distinctions. All the
Dominance is more determined by a number of factors such as class, gender, and age. The native people of Bolivia, who speak Chiquita, show a difference in the way males see themselves and how females see males [Bonvillain, 2003]. In their communication males tend to refer to themselves with metaphoric nouns that referred to supernatural beings. But the women refused to use these terms and socially reject the notion that men are in any way superior. This disagreement is seen as a cultural norm amongst the women. Despite the 'traditional' way men and woman are communicated in different cultures, there are evidential changes in the attitudes of both genders in this continually developing world. As is the traditional attitudes towards hierarchy which in some cultures used to regard so highly (such as, the emerging of Korean youth who openly disrespect elders in public [Reference?] and the protests in Iraq towards their government).

Any change in a culture requires a change in the communication; as cultures evolve so do their language. And when new innovations, concepts and items are adopted these are accompanied by new expressions or labels in order to communicate them to others. In the process, things that previously meant one thing can also change in the efforts of providing a word for these new changes. In the sixteenth century the Spanish introduced sheep to the Tzeltal speaking people of Mexico (Davis, 2011). They