export or build a manufacturing plant in the target country (Cullen, 2011). Companies can be guided by using participating strategies which show how to deal with entering foreign markets. Partisipation strategies include: exporting, licencing, strategic alliances, and foreign direct investment (FDI). Ford is a growing company operating in a rapidly expanding global automotive market. Ford has existing locations in, North America, Europe, Oceania, East and Southeast Asia, South America and Africa. Ford…
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