objectives and the business plan addresses and delivers on each of these, which are listed on page 32. In this 2014/15 business plan, one of our focus areas will be the challenge of meeting demand in an environment where we have changing clinical practice, which has led to a decline in red cell demand. Accuracy of our demand forecasting is important to ensure we don’t over collect, which will lead to product wastage or under collect, which leads to product shortages. Other blood services around…
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