2012 Inventing Your Hypothetical Company Introduction/Elevator Pitch Your name: Your Hypothetical Company Name: (refer to sample link resource on moodle) Established: Number of Staff: Services:

Insert Vision Statement: Provide one or more compelling reasons why someone would buy your product(s) or service(s). (refer to sample link resource on moodle) | Briefly describe your company in 3-4 sentences, write a compelling pitch that entices potential investors to want to hear more. The following are examples of questions that may be answered with an elevator pitch, although feel free to adapt the content of your elevator pitch to present your business in the most positive light without misleading readers. Examples of potential topics to combine include: What is the company’s key value proposition (e.g., low cost producer, highest reliability)? What is/are your product(s) or service(s)? Describe the novel aspects of your innovation and what it enables. What is the intended product(s), use(s), or service(s) based on the innovation? What is the specific customer point(s) of pain that your solution addresses? How big is the market and how fast is it growing? Make this section clear, succinct, captivating, and easy to understand. Be sure to briefly and clearly describe your product(s) or service(s). | Describe your hypothetical current and future customer base, and why customers will pay for your product(s) or service(s). Are the customers individuals or businesses? Large or small businesses? Government? What point of pain or specific issue does your innovation address? | Describe any partners, suppliers,