“Publix, a privately held company operating stores in Florida, Georgia, South Carolina, Alabama and Tennessee, was founded by George W. Jenkins in 1930 in Winter Haven, Florida. It has grown into a Fortune 500 company with more than 1,000 stores and is one of the fastest growing employee-owned companies in the United States. Publix is known for its philosophy of pleasing the customer; the Publix guarantee to never knowingly disappoint our customers is legendary in the industry.” (http://www.publix.com/about/PublixHistory.do) “The Publix mission statement is to be the premier quality food retailer in the world. To that end we commit to be: Passionately focused on Customer Value, Intolerant of Waste, Dedicated to the Dignity, Value and Employment Security of our Associates, Devoted to the highest standards of stewardship for our Stockholders, an Involved as Responsible Citizens in our Communities.” (http://www.publix.com/about/MissionStatement.do)

Some of the Strengths that Publix has are making them very strong in which makes them one of the top Grocery Stores in the United States. The first strength is there reputation for service and quality. Publix is a company that devotes to customer satisfaction and exceeding their expectations, for example how employees are always willing to help them with carryout to their vehicle and not accept any tips, employees always willing to go out of their way to find a specific product even if it isn’t within the store.

* Strong reputation for service and quality * Fundamental operational