Smoothie Advertising Project By Dean Reilly 12004412 Kai Huang 12009114 Jianan Zhao 12009116 Matthew Williams 12005425 Introduction According to caswell (2009), in the year 2000, only 43% of people were aware of the ‘5-a-day’ campaign and only 26% claimed to put the process into action. This means that fewer than 15 % of adults met the five a day criteria. However the market has changed significantly since the year 2000, nowadays around 74% of people…
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