1. Current Situation
A) Current performance
a. On April 23, 2013 Apple Inc. revealed their financial results for the end of their second quarter end. They reportedly sold 37.4 million iPhones and 19.5 iPads during the second quarter alone. This would be an increase from their first quarter. The suffered a small decline in their sales for Macs at just under 4 million. This resulted in $43.6 billion revenue with a quarterly net profit of $9.5 billion for Apple Inc. in their second quarter.
B) Strategic Posture
a. Current Mission
i. Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.
b. Objective
i. Apple Inc.’s objective is to expand their sales to customers who have not yet own any of Apple’s Products. They will continue to create computer and other electronics that are user friendly and reliable. They will be incorporating their business in more markets internationally. They will be committed to lead the industry with their award wining products.
c. Strategies
i. The strategy for Apple Inc.’s mission and objectives will be to continue their investments in research and development for new and innovative Apple products. They are committed to lessening the impact that Apple Inc. has on the carbon footprint by improving those products to be environmentally friendly.
d. Policies
i. Privacy Policy ii. Sales and Refunds Policy iii. Hardware Warranties iv. Site Terms of Use
v. Software License Information vi. Security Policy
2. Corporate A) Board of Directors
Arthur D. Levinson,
William V. Campbell,
Tim Cook,
Millard S.
Drexler,
Albert Gore, Jr.,
Albert A. Iger,
Andrea Jung,
Ronald D. Sugar. B) Top Management Eddy Cue: Senior Vice President Internet Software and Services, Craig Federighi: Senior Vice President Software Engineering Jonathan Ive: Senior Vice President Industrial Design Bob Mansfield: Senior Vice President Technologies Peter Oppenheimer: Senior Vice President and Chief Financial Officer Dan Riccio: Senior Vice President Hardware Engineering Philip W. Schiller: Senior Vice President Worldwide Marketing Bruce Sewell: Senior Vice President and General Counsel Jeff Williams: Senior Vice President Operations
3. External Environment A) Natural Physical Environment
a. As the Earth continues to evolve, we leave carbon footprints that mark where we have been on this earth. In business the natural environment was something to be used, rather than preserved. Apple has tried to reduced their environmental footprint by tracking their emissions and minimizing the impact. They have been eliminating toxic substances as well as using environmentally conscious materials. They have also progressed toward 100 percent renewable energy in terms of solar, wind, hydro and geothermal. They also have programs that allow consumers to recycle their product at the end of its useful life. These steps are made by Apple to decrease their carbon footprint on Earth. B) Societal Environment
a. Economic Forces: Consumer and business buying decisions in regards to apple products. There has been a increasing competitive pressure from other companies such as Samsung. With the economic stance of American many consumers are opting for the less expensive options for phones and computers. These economic factors affect Apple Inc. yearly.
b. Technological Forces: The newest wave of the future is portable information devices such as the iPhone or the iPod/iPad. Apple Inc. has recently introduced their ‘personal assistant” known as Siri for their Apple portable devices. C) Task Environment D) Summary- EFAS
