Communication occurs when a message is transferred from one person to another. The message is the information or instruction being passed by the sender to the receiver. 

Successful communication is necessary because of the following: well-informed staff will work more efficiency if poor communication, local community loses confidence and trust in business, which then can lead the business to gain a bad reputation. there will be less mistakes in the performance if firm communicates inefficiently to suppliers, they can send the wrong materials
One-way communication - message which does not require a response.
Two-way communication - when the message requires are response and there is a discussion about it.

Advantages of Two-Way Communication:
The receiver feels more part of this process. This may help to motivate him/her.
It makes the transmitter know whether the receiver understands the message or not.

Different ways of communicating:
VERBAL COMMUNICATION: This is when the communication involves the sender speaking to the receiver.

ADVANTAGES
DISADVANTAGES
Information given quickly.
In a big meeting, you can’t be sure that everyone is listening.
Opportunity for immediate feedback.
It can take longer to use verbal methods.
Body language can help to put the message across efficiently.
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WRITTEN COMMUNICATION: It includes letters but may increasingly involve use of information technology. It can be faxes, e-mails, notices, reports, etc.

ADVANTAGES
DISADVANTAGES
Essential for messages which includes complicated instructions.
Direct feedback is not always possible unless electronic communication is used.
Can be sent to many people. Therefore it is more efficient than telephoning.
It is not easy to check that the message has been received.
It is a quick and cheap way to reach many people.
No opportunity for body language to be used to reinforce the message.

VISUAL COMMUNICATION: It includes methods like diagrams, charts and videos.

ADVANTAGES
DISADVANTAGES
Presents information in an appealing and attractive way.
There is no feedback and receiver may have some doubts.
Written message can be clearer by adding a chart or diagram.
Charts and diagrams are difficult for some people to interpret.

Internal and external communication
Internal communication is when messages are sent between people working in the same organization. External communication is when messages are sent to other organizations or customers.

PLANNING - It involves setting aims or targets. This aims or targets will give the organization a sense of direction or purpose. It is a poor manager who does not plan for the future at all.


ORGANIZING - Responsibility to organize people and resources effectively. The manager cannot do everything therefore they delegate tasks to other employees. However, the employees must have the resources to be able to do this tasks successfully.


CO-ORDINATING - It means to bring people in the organisation together. A good manager will make sure that all departments in the organisation work together to achieve the plans originally set by the manager.


COMMANDING - The task of management is more concerned with guiding, leading and supervising as well as telling them what to do.


CONTROLLING - Managers must try to measure and evaluate the work of all individuals or groups to make sure they are on target. If certain groups are failing to do, then managers may have to take some corrective action.
Delegation means giving a subordinate the authority to perform particular tasks. It is very important to remember that it is the authority to perform a task which is being delegated - not the final responsibility.

Advantages of delegation for the manager:
Managers cannot do every job themselves.
Managers are less likely to make mistakes if some of the tasks are being performed by their subordinates - they can focus more in accuracy.
Managers can measure