rebranding the image of struggling Las Vegas as Sin City. Earlier, in the 1990s, casino megaresorts like The Luxor, Treasure Island, Excalibur, New York New York, and Circus Circus had Disneyfied themselves, adding video arcades, roller coasters, water slides, amusement parks, and every other family friendly amenity. It was an expensive gambit, and by the end of the decade, casino executives realized that it simply wasn't going to payoff. Las Vegas wasn't Orlando, nor would it…
Words 1114 - Pages 5