The current issue and full text archive of this journal is available at www.emeraldinsight.com/2044-2084.htm AM 1,1 Mapping the arts marketing literature 26 Management School, University of Sheffield, Sheffield, UK Daragh O’Reilly Abstract Purpose – The purpose of this paper is to visually map the arts marketing journal literature. Design/methodology/approach – An extensive title and abstract search was carried out to identify literature on the relationship between art and the market. Papers…
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