Victor V. Cordell MONTEREYINSTITUTEOF INTERNAnONAL STUDIES Nittaya W o n g t a d a NAtiONALINSnTUTEof DEVELOPMENT ADMiNiSTRATiON,BANGKOK,THA~U~ND AND Robert L. Kieschnick, Jr. FEDERALCOMMUNICATIONS COMMISSION This study hypothesizes that consumers' willingness to purchase counterfeit products is positively related to product performance expectations and negatively related to attitudes toward lawfulness. Support was found for the latter and mixed support for the former. Contingent hypotheses…
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