MIDTERM 2 EXAM REVIEW- MKT 431- NOTE- THIS IS SUBJECT TO CHANGE. THROUGH TOPIC 13 WILL NOT CHANGE 250 points total – Exam will be long for many of you. ~ Short answer/short essay; several sentences, bullets, explanations and applications Very similar in layout to last time Plan on around 7-8 multi-part essay-type questions. WRITE YOUR NAME ON THE BACK OF THE EXAM ONLY PLAIN calculator is allowed—no smartphones, dictionaries, etc., no notes or formula sheets NO HATS! I will move some people…
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