stores can be found in malls worldwide (Turban & Lang, 2011). Godiva’s business model is to generate income is through “electronic commerce which is the process of buying, selling, transferring, or exchanging products, services, and/or information via computer networks, mostly the Internet and intranets” (Turban & Lang, 2011, p. 4). Its concepts are both E-business due to collaborating with business partners and buying/selling of products at partial/pure electronic commerce and virtual organization. Godiva…
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