Culture in International Business Kauwana Diggs Herzing University Because business is conducted within the context of society, it is important to address culture. Culture is what distinguishes one society from another by its beliefs, customs, attitudes and collection of values. When we study and learn culture, we begin to understand why people behave the way that they do. It also helps us to understand how to build relationships that are needed to have a successful business venture. Basically…
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