productively coordinating its resources. Dr Stephen Pratt ICWS – PMM 1010 Strategy – Week 3 Slide 2 of 23 Building blocks of competitive advantage • Four factors contribute to the establishment and sustainability of a competitive advantage: – Superior efficiency – Quality Quality – Innovation – Customer responsiveness Superior efficiency Competitive Advantage -Low cost -Differentiation Customer responsiveness Innovation Dr Stephen Pratt ICWS – PMM 1010 Strategy – Week 3 Slide 3 of 23 Efficiency…
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