DEPARTMENT OF COMMUNICATION SCIENCE COM 306-D COMMUNICATION RESEARCH ASSIGNMENT 1 TASK 5.10 DUE DATE: 27 FEBRUARY 2011 STUDENT NAME: CHANE ARNOLDS STUDENT NR: 35599243
SIGNED DECLARATION I, Chanel Arnolds, hereby declare that this assignment is my own work, except where I have clearly acknowledged the work off others by means of correct referencing techniques. I have read and understood sections 8 and 9 of Tutorial letter 301/2010 regarding referencing techniques and plagiarism.
Submitted via myUnisa
Chane Arnolds Student nr: 35599243 27 February 2012
TABLE OF CONTENTS PAGE DECLARATION 1 MAIN ISSUE 3 2 RESEARCH 7 THEORETICAL APPROACH The February 2012 and March 2012 issues of Elle magazine contained various advertisements of different service providers offering products or services.
Four advertisements are selected in each magazine. The creative concept (one per advertisement of the following advertisements published in the Elle February 2012 is identified: * Advertisements that contain proof to support such claims: Nivea: ‘100 years skincare for life’ * Advertisement that uses a factual approach: Motions hair relaxer: ‘Motions salon inspired magic, 85% less breakage, 80% more shine'. * Advertisement that contains slogans: ‘Motorola, LIFE. POWERED’. The following creative concepts (one per advertisement) of the following advertisements published in the Elle March 2012 are identified: * Advertisement that contain appeals that clearly indicate the target market: Lacoste Touch of Pink - ‘Fragrance for women’ * Advertisement that provokes curiosity: ‘Guess seductive: Discover the new scent of seduction’. * Advertisement that contain amplification of the product/service and/or benefits: Nokia N9: ‘Curved glass all screen design, one hone, three simple views, maps, apps and more’. * Advertisement that calls the consumer to action: Lancôme rogue lipstick: ‘Get your FREE kiss Tattoo sample at your nearest Lancôme counter’
