x objectives aimed at satisfying the target market’s wants and needs. Segmentation Demographic Using the age demographic variable, McDonald’s can segment the broader millennial generation into two main segments: the high school and college student population aging roughly from 15 to 24 years of age, and young working adults and parents aging from 25 to 35. Stemming from the age segment, family life cycle is an important variable segmentation to also consider in order to fully understands the needs of each segment…
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